Why Holo Dress

Try It On aims to combine AR capabilities and powerful ML algorithms with sensor information fusion techniques, 3D body shape detection and recognition, using 3D cameras to offer to e-commerce shops and to Dress Shops a Virtual Dressing Room. The program will provide enterprise tools for dress manufacturers to develop 3D models for dresses, including parameters to simulate real behaviour of several kind of textiles.

Youbiquo will develop three use cases:

The use case of physical points of sale (shops, boutiques, shopping centers) where it will be possible to virtually try on items of clothing on the shelves without any need to wear them, or to be able to try on sizes or models not present in the store to evaluate them the wearability in a preventive way; in this case the system will be equipped with sensors and accessories that quickly reconstruct the user’s 3D model, with one or more cameras and a full-length screen that will reproduce the clothes and their wearability on the user faithfully, allowing to try on many more items and fewer combinations. This use case should allow for a more rewarding user experience and a best conversion factor (higher purchase rate per visitor).

The second use case of portals for the online sale of clothing items (dresses, sweaters, shirts, costumes, etc.) and may concern both companies operating in the sector with drop-shipping method and e-commerce operators.

The third use case concerns a shoppable windows in which a user, interacting through NUI on a huge display, can consult a list of products and after having tried them virtually he can make a real purchase which will subsequently be his
delivered to your home. This new physical store model has the advantage of reducing operating costs considerably since the shop consists only of a showcase, without physical spaces for the display of goods and therefore without even the presence of clerks.

In essence, these would be virtual stores physically located within centers or commercial galleries in which the user, without the help of clerks, provides in total autonomy to try on clothes and then to buy them.

Operative offices:
Via A. Balzico, 50
84013 Cava de’ Tirreni (SA) – Italy

Registered office:
Via G. Filangieri, 127
84013 Cava de’ Tirreni (SA) – Italy

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 868292